Build bots and automations on the official WhatsApp Business API. Then call OpenAI, Claude, Gemini or your own system from any step, with one External API block. Plus a team inbox, campaigns and CRM, on one platform at one honest price.
POST api.openai.com/v1/chat/completions
Authorization: Bearer {{OPENAI_KEY}}
messages: [system: catalogue + policy,
user: "{{message}}"]Illustrative flow. Fabric & Kin is an example business. Your API keys stay in your account.
"We're on WhatsApp all day, but somehow, business still slips through the cracks."
Sound familiar? WhatsApp is the most used app in India. But without the right infrastructure, it becomes a black hole for leads, follow-ups, and accountability.
A customer messages you at 11pm. Nobody sees it until morning. They've already bought from a competitor.
Your whole sales team shares one WhatsApp. Conversations get missed. Duplicated. Nobody knows who's handling what.
You send 10,000 messages and have no idea who opened, who clicked, who needs a follow-up. Guesswork isn't a strategy.
"What's the price?" "Do you deliver to X?" "What are your timings?" Human time spent on bot-level work.
The free app caps you. No real bulk sending. No bots. No CRM. No integrations. You're running business volume on a personal tool.
Your Shopify orders, your Zoho CRM, your payment gateway, all disconnected from WhatsApp. Every workflow is manual.
Draw the conversation, automate what happens around it, and call any API at any step. Everything runs on one platform and one WhatsApp number.
Menus, buttons, keyword triggers, forms and WhatsApp Flows. Hand the chat to your team inbox with a "Talk to us" button whenever a person should take over.
When an order lands, a payment fails or a form is filled, send the right template, tag the contact and update your sheet. Includes a ChatGPT step with your own key.
Use it inside a bot or an automation. Send a request, read the JSON that comes back, and put any field into the next message. Any model, any database, any tool with an API.
Six tightly integrated modules. One dashboard. Built for teams that move fast and can't afford to miss a message.
Build your WhatsApp chatbot with drag-and-drop, no code, no developers, no waiting. Handle inquiries, qualify leads, send catalogues, collect payments, and route hot leads to your team. Automatically.
Stop sharing passwords. Stop missing messages. WA.Expert's unified inbox lets every agent work from the same WhatsApp number, with their own login, their own assignments, and a manager who can see everything in real time.
Not a broadcast blast, a targeted campaign. Segment your audience by labels, purchase history, or behaviour. Schedule for the perfect time. Get live delivery reports and re-target based on who opened and who didn't.
Since January 2026, Meta bars general-purpose "answer anything" bots on the WhatsApp Business Platform. Bots that serve your business are fine. WA.Expert is built for exactly that: AI inside your own flows, steered by your instructions and your data.
Explore AI Integration →OpenAI, Claude, Gemini, Mistral, or anything on OpenRouter. Switch providers by changing one block, not rebuilding the bot.
Pass your catalogue, prices, order status or policies into the request so answers come from your data.
Prices, payments and bookings run through fixed flows. AI handles the wording around them.
A "Talk to us" button moves the chat to your team inbox, with the history attached.
You pay your AI provider directly. WA.Expert adds no markup on their charges or on Meta's.
Build the bot once and connect it where your customers already message you. Instagram and Facebook channels are included in the Complete plan.
Chatbots, campaigns, templates, Flows and a shared team inbox on up to 5 numbers.
Reply to DMs with the same chatbot logic you built for WhatsApp.
Answer Messenger conversations from the same dashboard.
Put in your volume. We show the bill, and we print Meta's rates next to ours so you can check that we add nothing to them.
No credit card. Plus 18% GST, usually claimable as input credit. A minimum ₹1,000 wallet balance pays for messages.
| Per delivered message, India | Marketing | Utility | Auth |
|---|---|---|---|
| Meta's published rate | ₹0.86 | ₹0.115 | ₹0.115 |
| What we charge you | ₹0.86 | ₹0.115 | ₹0.115 |
Incoming messages are always free. Service replies are billed at the utility rate after 1,000 free a month per number, since 1 October 2026. Meta bills by your customer's country, so overseas customers cost more.
Purpose-built workflows for your industry, not generic templates you have to hack to fit.
The scenarios below are worked examples of how the platform is put together for three common cases. They describe real product behaviour, but no business named or described here is a WA.Expert customer and no figure shown is a measured result.
A D2C home decor brand with three people answering WhatsApp all day puts its most repeated questions into a chatbot. Those are answered in seconds at any hour, and the team is left with the conversations that are actually going somewhere.
A property developer runs a launch campaign to a list of 8,000 with a qualification bot alongside it. About 6% reply and complete the questions, which works out to roughly 340 qualified enquiries reaching the sales team inside two days.
A Shopify store connects order confirmations, shipping updates and cart recovery to WhatsApp. On roughly 760 abandoned carts a month, an 18% recovery rate at a ₹2,350 basket works out to about ₹3.2 lakh in the first month.
Look up the order by phone number, let the model phrase the update, send tracking.
Send an invoice the moment it's raised and a polite reminder when it's due.
Ask your inventory system before you promise a size, a slot or a delivery date.
Qualify enquiries with a few buttons and write each lead to a row your team already uses.
Start your 3-day free trial today. No credit card. No sales call. Just a working WhatsApp API setup in under 24 hours.