Every e-commerce WhatsApp message starts here. These templates cover the full customer journey — from order placed to review collected — with correct variable formatting, approved category classification, and real message copy you can submit via WA.Expert today.
Every template below uses Meta-approved variable formatting. Copy the body text, replace static content with your brand details, keep the {{variable}} placeholders, and submit via WA.Expert.
| Variable | What to fill | Example value |
|---|---|---|
{{customer_name}} | Customer's first name | Priya |
{{order_id}} | Order number from your system | #ORD-4521 |
{{product_name}} | Main product or order summary | Blue Linen Kurta (M) |
{{order_total}} | Total amount charged | 1,499 |
{{delivery_date}} | Expected delivery date | April 9, 2026 |
💡 Place a 'Track Order' CTA button and a 'Help' quick reply button to handle WISMO queries instantly.
| Variable | What to fill | Example value |
|---|---|---|
{{customer_name}} | Customer's first name | Rahul |
{{courier_name}} | Courier company name | Bluedart |
{{tracking_id}} | Airway bill / tracking number | BLR-8823741 |
{{expected_date}} | Expected delivery date | April 10, 2026 |
💡 Shiprocket and Delhivery both support webhooks that trigger this template automatically on status change.
| Variable | What to fill | Example value |
|---|---|---|
{{customer_name}} | Customer's first name | Sneha |
{{product_name}} | Product left in cart | Mango Yellow Kurti (S) |
{{product_price}} | Price of the product | 899 |
{{stock_count}} | Remaining stock count — creates urgency | 3 |
💡 Send this 30 minutes after abandonment. Message 2 (4 hours): add social proof. Message 3 (24 hours): offer 5–10% discount code.
⚠️ Do not use phrases like 'Limited time offer' or 'Buy now' — these trigger Meta's promotional content filter and risk rejection. Use factual scarcity (stock count) instead.
| Variable | What to fill | Example value |
|---|---|---|
{{customer_name}} | Customer's name | Karan |
{{product_name}} | Product ordered | White Linen Shirt (L) |
{{order_total}} | COD order total | 1,299 |
{{discount_amount}} | Prepaid incentive amount | 65 |
{{payment_link}} | Razorpay / Cashfree short URL | rzp.io/xyz123 |
💡 This is classified as Utility because it's a transactional message about an order the customer already placed. The prepaid upsell is incidental, not the primary purpose. Typical prepaid conversion rate: 15–25% of COD orders.
| Variable | What to fill | Example value |
|---|---|---|
{{customer_name}} | Customer's name | Anita |
{{product_name}} | Product name | Floral Print Saree |
💡 Send 3 days after delivery status = Delivered. Add 3 star rating quick reply buttons (⭐⭐⭐, ⭐⭐⭐⭐, ⭐⭐⭐⭐⭐). Route 4–5 star to Google Reviews link, 1–3 star to support inbox.
| Variable | What to fill | Example value |
|---|---|---|
{{customer_name}} | Customer name | Meera |
{{order_id}} | Original order number | #ORD-3892 |
{{product_name}} | Product being returned | Red Chiffon Dupatta |
{{pickup_date}} | Courier pickup date | April 8, 2026 |
{{refund_amount}} | Refund amount | 449 |
| Variable | What to fill | Example value |
|---|---|---|
{{customer_name}} | Customer name | Deepak |
{{product_name}} | Product name | Green Tea (250g pack) |
{{days_ago}} | Days since original purchase | 45 |
{{delivery_estimate}} | Expected reorder delivery date | April 10, 2026 |
💡 Works best for consumables: supplements, groceries, personal care, pet food, coffee, stationery. Trigger based on average repurchase interval from your order data. Conversion rate typically 18–28%.
| Variable | What to fill | Example value |
|---|---|---|
{{customer_name}} | Customer name | Priya |
{{collection_name}} | New collection / product range name | Summer Linen 2025 |
{{collection_tagline}} | One-line collection description | Breathable. Relaxed. Built for India's heat. |
💡 Add a header image of the new collection for 3× higher click rate. Image spec: 800×418px, JPG/PNG, under 5MB. Upload in WA.Expert → Media Library before creating the template.
⚠️ Do not include percentage-off claims in the template body (e.g. '50% off'). Add an image header or a limited-time offer note in the footer instead — this avoids the 'promotional content' rejection flag.
Connect Shopify to WA.Expert — auto-send all these templates on order events.
Read →Connect your Shopify or WooCommerce store to WA.Expert. Templates send automatically — zero manual effort.