Real estate WhatsApp automation covers the full buyer journey — from first enquiry to possession. These templates are used by India's leading developers and channel partners to book more site visits, collect documents faster, and keep buyers engaged through the 2–3 year construction wait.
Every template below uses Meta-approved variable formatting. Copy the body text, replace static content with your brand details, keep the {{variable}} placeholders, and submit via WA.Expert.
| Variable | What to fill | Example value |
|---|---|---|
{{lead_name}} | Lead/prospect name | Ankur Mehta |
{{property_name}} | Project/property name | Prestige Sunrise Heights |
{{visit_date}} | Visit date | April 9, 2026 |
{{visit_time}} | Visit time | 11:00 AM |
{{agent_name}} | Assigned agent name | Rahul Sharma |
{{agent_phone}} | Agent mobile number | 98200 12345 |
💡 Add a 'Get Directions' button linking to Google Maps of the project site. Reduces 'how to reach' calls by 60%.
| Variable | What to fill | Example value |
|---|---|---|
{{lead_name}} | Lead name | Priya |
{{project_name}} | Project name | Godrej Horizon |
{{location}} | Location | Thane West, Mumbai |
{{config}} | Configuration | 2 & 3 BHK |
{{price_start}} | Starting price in lakhs | 85 Lakhs |
{{offer_deadline}} | Offer deadline | April 14, 2026 |
💡 Add a header image of the project render — highest single factor for engagement. Schedule sends for Saturday 10 AM or Sunday 11 AM — peak real estate browsing time in India.
| Variable | What to fill | Example value |
|---|---|---|
{{buyer_name}} | Buyer name | Suresh Nair |
{{project_name}} | Project name | Lodha Palava |
{{documents_list}} | Required documents | • PAN Card • Aadhaar • Income proof • 6 months bank statement |
{{upload_link}} | Secure upload portal link | docs.builder.com/suresh-n |
{{deadline}} | Document deadline | April 12, 2026 |
💡 WhatsApp document collection has 3× higher completion rate than email. Consider a WhatsApp Flow for document upload — customers upload inside WhatsApp without a separate portal.
| Variable | What to fill | Example value |
|---|---|---|
{{buyer_name}} | Buyer name | Anita & Suresh Rao |
{{project_name}} | Project name | Sobha Dream Acres |
{{unit_number}} | Unit/flat number | B-904 |
{{possession_date}} | Possession date | April 20, 2026 |
| Variable | What to fill | Example value |
|---|---|---|
{{buyer_name}} | Buyer name | Vikram Desai |
{{project_name}} | Project name | Tata Housing Myst |
{{milestone_name}} | Construction milestone | Slab Completion — 3rd Floor |
{{amount_due}} | Payment due amount | 8,50,000 |
{{due_date}} | Payment due date | April 30, 2026 |
{{payment_link}} | Payment gateway URL | pay.tata.in/vikram-d |
💡 Send 15 days before, 7 days before, and on due date. Construction-linked payment plans (CLP) have 3–5 milestones — automate all of them with WA.Expert's scheduled sequence.
From first enquiry to keys handover — WA.Expert handles every communication touchpoint automatically.