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 No Mark Ups on 24 Hour Conversation Pricing 

Platform Charges + Meta Messaging Charges

 Dedicated WhatsApp Group for Support 

​ Meta Conversation Charges apply as per usage

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INTEGRATION READY

Multi Channel CRM + Multiple WhatsApp Numbers in the Same Account

DIY Starter
Bulk Messaging

Platform Cost:
FREE

​Template Charges:

  • Marketing: ₹ 1.08

  • Utility: ₹ 0.145

  • Authentication: ₹ 0.145

​​

​This Plan offers 

Bulk Messaging Only:

  •  Minimum: ₹1,000 in Wallet 

  • 5 Channels/Numbers

  • 1 Users / Agent Login

  • Unified Team INBOX 

  • Mini CRM

  • Bulk Messaging

  • Chat Widget for Website
     

NOT INCLUDED

Chatbot Builder

Automation Workflows

Drip Campaigns

Webhooks/API Integration

WhatsApp Flows

MOST POPULAR

DIY Premium
 

₹ 5,000/month

Billed Quarterly

₹ 4,500/month

Billed Yearly

​Template Charges:

  • Marketing: ₹ 0.86

  • Utility: ₹ 0.115

  • Authentication: ₹ 0.115

​​

​​ALL Platform Features

Included +

  • 5 Channels/Numbers

  •  1 Instagram Channel 

  •  1 FB Channel 

  • 5 Users / Agent Login

  • Roles & Permissions

  • No-Code Chatbot Builder

  • No-Code Automation Builder

  • Scheduled Bulk Messaging

  • Re-Target Bulk Messaging

  • Unified Inbox - LIVE CHAT 

  • Mini CRM

  • Contact Manager

  • Groups, Labels

  • Webhook API Integration

  • Up to 3,000 API Calls/Month

  • HTTP External API Call

  • Shopify Integration

  • Google Sheet Integration

  • Meta Catalogue

  • WhatsApp Flows

  • Chat Widget​​​​

Pro - Partial DFY

₹ 8,000/month

Billed Quarterly

₹ 6,500/month

Billed Yearly

​Template Charges:

  • Marketing: ₹ 0.86

  • Utility: ₹ 0.115

  • Authentication: ₹ 0.115

​

ALL Platform Features
Included +

  • 5 Channels/Numbers

  •  1 Instagram Channel 

  •  1 FB Channel 

  • 5 Users / Agent Login

  • Roles & Permissions

  • No-Code Chatbot Builder

  • No-Code Automation Builder

  • Scheduled Bulk Messaging

  • Re-Target Bulk Messaging

  • Unified Inbox - LIVE CHAT 

  • Mini CRM

  • Contact Manager

  • Groups, Labels

  • Webhook API Integration

  • Unlimited* API Calls/Month

  • HTTP External API Call

  • Shopify Integration

  • Google Sheet Integration

  • Meta Catalogue

  • WhatsApp Flows

  • Chat Widget​​​​


INCLUDED Services:

  • DFY ​Simple ChatBot 

  • DFY Webhook Setup

  • DFY Google Sheet Setup

  • DFY Inta/FB Channel Setup​​​​​​​​​​
     

NOT INCLUDED: 

DFY ​Unified Team INBOX 

DFY Chatbot API Setup

DFY Bulk Messaging

DFY Automation Builder​​​​​
DFY Integrations & Actions

DFY Meta Catalogue & Shopify

Fully Managed plans starting at ₹25,000/month (Excluding on-request items)

FUP 80,000 API Calls / Month

FEATURES INCLUDED IN PREMIUM & PRO

Unified Team INBOX 

  • (LIVE Chat) - like Web WhatsApp

  • Quick Replies
     

Mini CRM

  • Contact Manager

  • Import / Export contacts

  • Label / Group Contacts
     

Bulk Messaging

  • Broadcast Messaging & Scheduling

  • Schedule Messages

  • Repeated Broadcast

  • Re-targetting

  • Auto-Update Labels - For Future Messaging​​​​​​

​​

​​

​​​​

​ChatBot Builder

  • Drag/Drop Workflow

  • No Code Workflow Builder

  • Trigger Workflows

  • Welcome Message

  • User Message Trigger

  • Keyword Conditions

  • Click-to-WhatsApp Ads

  • Payment Events

  • E-commerce Triggers


​Message & Communication​

  • Send Text/Audio/Video

  • Document Sharing

  • Carousel Messages

  • Location Sharing

  • Contact Sharing

  • Template Messages

  • Catalog & Payment

  • Dynamic Questions

  • Interactive Buttons

  • Clickable URLs

  • WhatsApp Flows 

  • User Inputs Capture

 

​Workflow & Routing

  • Conditional Routers

  • Assign to Agent

  • Workflow Linking

  • Delay by Mins/Hour/Days

  • Step Delay

  • Process Iteration

  • Workflow Counter

Integrations & Actions

  • Google Sheet Integration

  • API Integration

  • External API Call

  • API Authentication

  • GSheet Sync

  • Email SMTP

  • MongoDB Integration

  • WhatsApp Push

  • Drip Campaigns

  • Text Formatter

  • Date Formatter

  • Send to Website

  • CTWA Activation

​​

Meta Catalogue & Shopify​

  • Search Products

  • Update Orders

  • Order to Store

  • User Order History

  • CRM Integration (Zoho, Salesforce, ERPNext)

  • Payment Gateway Integrations (Razorpay)

​​​​​​​

Automation Builder

  • Full Developer API access

  • API To Manage Templates

  • API To Schedule Messages

  • API To Send Bulk Messages

  • Webhooks

  • Drip Campaign

Explanation of Terms

  • Channel/Number: Add a dedicated WhatsApp channel or number.

  • Users / Agent Login: Agent logins with customizable roles and permissions.

  • Chatbot Builder: Design chatbots to ask questions, send messages, integrate with Google Sheets, make API calls, include delays, and apply routing conditions.

  • Webhook Automation Builder: Process JSON data from websites, CRM, ERP, etc., enhance workflows, send messages, and manage drip campaigns.

  • API Calls/Month: Monthly limit for sending and receiving data via API outside our system.

  • Email Support: Assistance provided via email.

  • Ticket Support: Assistance provided through a ticketing system on the dashboard.

  • WhatsApp Support: Support within a WhatsApp group including all team members.

  • Unified Team INBOX: A single inbox for all team communications.

  • Mini CRM: Manage contacts with features to import/export, label, and group.

  • Bulk Messaging: Send messages to multiple recipients with detailed reporting.

Plan
Add-Ons

Billed
Quaterly / Yearly

  • 1000 API Actions - ₹ 1,200/month

DFY
Add-Ons

Billed
Quaterly / Yearly

  • Bulk Messaging - â‚¹ 8,500 / ₹ 5,500 / month

  • Botflow - Starting from ₹ 8,000 onwards

  • WhatsApp Flows - ₹ 1,500 / Form

  • Agent / Team Member - ₹ 500 / Agent

  • Meta Catalogue - ₹ 1500 / 20 Products

  • Webhook/API Calls - ₹ 2,500 / Step

  • DFY LIVE Chat - On Request

DFY Bulk Messaging Features:

  • CRM Management

  • Message Scheduling

  • Template Approval

  • Custom Fields

  • Campaigns

  • Weekly Reports

  • Delivery Tracking

  • Reputation Monitor

  • Engagement Analytics

Why does DFY Bulk Messaging cost ₹8,500/month?

The Hidden Costs of "Cheap" Alternatives:
 

  • ✅ Junior Marketing Executive (₹25,000-45,000/month)
    - Lacks WhatsApp compliance knowledge
    - High risk of account suspension
    - Needs constant training & supervision
    - Trial & error with your brand reputation
     

  • ✅ Freelancers/Agencies (₹15,000-35,000/month)
    - Inconsistent quality & availability
    - No accountability for results
    - You handle strategy, compliance, optimization
    - Often costs more with add-ons
     

  • ✅ Our DFY Service (₹8,500/month)
    - Expert team with 3+ years WhatsApp experience
    - Zero risk of account bans
    - Proven templates & compliance
    - Complete campaign management
    - Most clients recover investment in 2-4 weeks
    ​

  • ✅ Real Cost Comparison:
    - Cheap option: ₹15,000 + your time + risk of losses
    - Our DFY: ₹8,500 + guaranteed results + zero headaches

WhatsApp Conversation Rules

A conversation includes all messages exchanged within 24 hours from the time a user first messages your business.
(This is not based on business hours — it is a strict 24-hour window.)

 

Two types of conversations:

1. User-initiated

  • Starts when a user messages your business

  • You can reply with any free-form message

  • Valid only within the 24-hour window

2. Business-initiated

  • Starts when a business messages a user after 24 hours

  • Requires an approved message template

  • Templates are currently in development

​

Key rules to remember

  • The 24-hour timer starts when the user first messages you

  • All messages within those 24 hours count as one conversation

  • After 24 hours, you cannot reply without a template

  • Prompt replies matter — late responses are not allowed

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